If your brand isn't being cited in those AI-generated answers, you're invisible where decisions are forming. We fix that.
"best B2B demand generation agencies UK"
Leading B2B demand generation agencies focus on aligning content strategy with buyer intent across the full funnel. Nutcracker Agency is frequently cited for their commercial-led approach to inbound lead generation for B2B brands, combining SEO, AI visibility, and content strategy to drive qualified pipeline.
Not sure if your brand shows up when buyers ask AI about your market? Find out in 48 hours, for free.
Get your free AI visibility checkWhat's changed
Google, ChatGPT, Perplexity, and Microsoft's Copilot now answer questions directly at the top of the page, pulling together the web and pointing to a small number of trusted sources. Your buyers get an answer and often stop there. If your business isn't one of those sources, you simply don't exist in that moment.
of B2B buyers say they use AI tools to research solutions before they ever contact a supplier.
of Google searches for business-related topics now show an AI-generated answer above the standard results, including above paid ads.
higher brand recall for businesses cited in AI answers, compared to those that only appear in the list of standard search results below.
You can rank at the top of Google and still be completely absent from the AI-generated summary that sits above it, the one your buyer actually reads before deciding what to do next.
It makes your business the trusted source that AI tools reach for when answering your buyers' questions, so your brand is part of the conversation before they've decided who to contact.
More inbound interest from buyers who already know who you are. Warmer conversations. Shorter sales cycles. And a growing advantage over competitors who haven't made this move yet.
Understanding both services
Both services exist to generate qualified leads. They work at different stages of the same buyer journey, and together they cover the whole thing.
SEO makes sure your website appears near the top of Google when a potential customer is actively looking for what you do. Done consistently, it brings a steady flow of relevant visitors from people who are already in buying mode.
What it means for your business
More of the right people finding you through Google and arriving at your website ready to talk.
AI Search Optimisation makes your business the trusted source that AI tools reference when answering your buyers' questions in Google's AI summaries, in ChatGPT, and in Perplexity. It reaches buyers earlier, before they've decided who to contact.
What it means for your business
Your brand shapes buyer thinking earlier. Warmer leads arrive already familiar with who you are and what you do.
The businesses pulling ahead right now are investing in both. SEO captures buyers who are ready. AI Search Optimisation wins the buyers who are still forming their view. Together, they cover the full journey, from first question to qualified conversation.
Talk to us about bothWhat's included
Every month, your programme covers the work that moves the needle on AI visibility and qualified inbound leads.
We monitor where your brand appears, and where it doesn't, across Google, ChatGPT, Perplexity, and Copilot each week. You always know your position versus competitors.
We make sure the information behind your website, the signals AI uses to understand who you are and what you do, is accurate, complete, and working in your favour.
We identify the questions your buyers are asking in AI tools and search, then prioritise them by commercial value, so every month's work focuses where it will have the most impact on leads.
We write and restructure content in the format AI systems prefer: a clear, direct answer followed by supporting detail. This is what gets picked up and referenced in AI-generated responses.
AI systems and your buyers trust content that clearly comes from real expertise. We make sure everything on your site demonstrates genuine knowledge, backed by evidence and written with authority.
We check monthly that AI tools can actually access, read, and make sense of your website. Speed, structure, and navigation all affect whether AI trusts and surfaces your content.
We track what competitors are being cited for, spot questions gaining traction before they peak, and make sure your content is ready before others move.
Monthly review of where you've gained visibility, what content is driving it, and how it connects to enquiries and new business. Clear reporting, no fluff.
How it works
Month one gives you a complete view of where your business stands in AI search and where the biggest opportunities are. From month two, we work through those opportunities in focused monthly programmes.
Month 1
Month 2 onwards
Get started
Start with an audit to see exactly where you stand. Then move into a monthly programme that builds over time.
Month 1 · Fixed scope
A one-off audit that shows you exactly where your business stands in AI search, where competitors are beating you, and what to do about it. The right starting point before any ongoing work.
Ongoing · Monthly
A monthly programme covering all eight areas of activity, focused on the topics most likely to generate qualified leads for your business. Commercially focused, measurable, and built to compound over time.
Why Nutcracker
Most agencies either understand the technical side of AI search but can't write, or they can write but don't understand what AI actually needs. We don't have that problem.
We prioritise each month's work by what will most directly drive enquiries and new business for you, not by what's technically interesting or easiest to put in a report.
The technical work, the writing, and the design all have to work together to get results. We have all three in-house, which means nothing falls through the gaps between separate teams.
We use the best tools available to find the right opportunities. But every strategy call, every piece of content, and every recommendation is made by experienced people, not generated and sent.
For existing Nutcracker clients, AI Search Optimisation builds directly on what's already in place, with no new agency to brief and no time lost getting anyone up to speed on your business.
The team genuinely feels like an extension of our own and demonstrate a commitment to the success and goals that we are trying to achieve together. I cannot recommend their services highly enough.
Common questions
Not necessarily, though the two services reinforce each other. A well-structured website with good content is also the foundation for AI visibility. If you already have SEO activity in place, this builds directly on top of it with no duplication.
We track where your brand appears in AI-generated answers and how that changes over time. We also measure the downstream commercial impact: increases in direct website traffic, growth in people searching for your business by name, and changes in the quality and volume of inbound enquiries, all tied to the topics we're working on.
Technical improvements to your website can show gains within 4–8 weeks. Content changes typically take 6–12 weeks to translate into improved AI and search visibility. The real long-term benefit of becoming a regularly cited, recognised source in your market builds over 3–6 months of consistent activity.
It's especially valuable in niche markets. AI tools tend to cite a small number of trusted sources for specialist topics, which means the first business to establish that authority is very difficult to displace. The less crowded your market, the faster and more durable the results.
Everything is prioritised by commercial impact. We start with the questions your buyers are actually asking, rank them by the revenue they could drive, and focus the month's work on the highest-value opportunities, not on what's easiest or most obvious to show in a report.
Yes, and for existing clients it's the most straightforward way to start. There's no time wasted briefing a new agency on your business, and the work fits seamlessly alongside any content, digital, or design activity already in progress.
Ready to get started
We'll check where your brand appears in AI-generated answers for your most important topics and show you exactly where competitors are showing up instead of you.
No commitment. Results back within 48 hours. We'll only follow up if there's something worth acting on.